Cockburn Wetlands Education Centre receives advice on much needed IT solutions
Located in Beeliar Reginal Park conservation reserve, Cockburn Wetland Education Centre is a dynamic, friendly place where the community comes to experience and learn about the world of wetlands. Since 1993 the centre has been dedicated to the conservation and restoration of wetlands, environmental education and training, and youth services. The centre is an independent, not-for-profit, community organisation, which operate with a handful of dedicated staff and an amazing team of volunteers.
The centre recognised that the need to raise their profile by introducing a family and corporate membership program, however, identified that they did not have the capacity to manage its interactions with both current and future ‘customers’.
While the Centre does have a rudimentary website and a number of existing ‘customer’ lists, the Centre required a technological solution to organise, automate and synchronize recruitment, the dissemination of information to key stakeholders (both internal and external) and to facilitate their education program, facility and conference bookings. Currently, these processes (where they exist) are undertaken manually, are time-consuming and prone to error.
Volunteering WA and Woodside were able to assist by finding a volunteer with the skills to research relevant CRM and software platforms that would provide the Centre with the help they needed. Woodside volunteer Korii Scrivener researched various IT platforms and IT solutions that are cost effective and matched the Centre’s needs. Additionally, Korri provided recommendations on how to source, implement and utilise the resource.
“I think the benefit for a really small organisation is being able to access professional expertise in areas that will not be within our staffing. We’re too small to have IT experts. In an organisation that employs only one full time staff member, it enables us to access professional expertise which we otherwise would not be able to within our small organisation.”
The team at Cockburn Wetlands Education Centre was impressed with the research Korri compiled, expressing that with an operational CRM, the Centre will be able to commence the implementation of a comprehensive membership and volunteer recruitment strategy, as well as a broader communication program. More members and volunteers will enable the Centre to expand its current land care and education activities.
Korri chose to volunteer her time as she wanted to develop her skills, career prospects and in particular, give back to the community—opportunities that would not be provided in other volunteering projects.